Entries from September 2007 ↓

For your web site pages, you must consider optimizing the following elements in every page. The elements are sorted by importance (at least in my opinion).

• Page title.
• Page URL.
• Page headers (h1, h2, etc.).
• Content.
• Click depth
• Internal navigation
• Meta tags description and keywords.
• Alt tags for every image.
• The use of bold or italic for the keywords you are trying to optimize.

Page title is the most important element, you must not have duplicate titles in your entire site or the Search Engines will be wondering which page should rank for that title. Every page must have its title, headers, and content to be considered different by search engines.

In the next coming weeks, I will be writing about these elements to help you in your SEO process.

In my off page optimization post, i mentioned the importance of gaining back links from other web sites to your website pages. It is also very important to have a proper internal navigation within the site itself. That is, your users can navigate the site, and all the time, they can find link to take them to any previous page in their path.

In this regard, i would recommend having a breadcrumb trail, that contains each page the user went through to reach his current page. Usually breadcrumb trail links separated by greater than sign “>”. Breadcrumb trail helps crawler to crawl your web site, and it distributes page rank among your web site pages.