Off page optimization is by far the most important aspect in SEO. Off page SEO mainly refer to the number and quality of back links pointing at your web site.
To make it clear, you will NOT rank without high quality back links for any competitive keyword. Some websites gain natural links since people find these websites useful, probably for their content or for free tools they provide. However, majority of web sites do not get back links naturally, in that case, you really need to start link building campaign.
Link building! What is that? It is the process of gaining links from other web sites to your home page and to your sub pages (deep links). Will any link from any web site be useful? No.Your links should be from related web sites, with decent page rank.
Can I buy 1000 domains, and link to my site from each of them? Thats quite useless. Links from Page Rank zero domain is quite useless.
How can I gain links? There are enormous number of techniques that I will start blogging about to help you to rank.
Link building techniques include:
- buying links
- Web directories submission
- Link exchange with partners
- Article submission
- Leave insightful comments on blogs
- Press releases
- Social bookmarking
I will write about the quality of link in the next few days in details. Then, I will explain in details, how to gain links using different techniques that will help your ranking.